Privacy Policy

At TrailBlaze Shoes Shop (“we”, “us”, or “our”), we’re committed to protecting your privacy as fiercely as we design footwear for your adventures. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.trailstepshop.com.

1. Information We Collect

We collect information to provide better services to all our adventurers:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information, and phone number.
• Device Information: We automatically collect IP addresses, browser type, operating system, and other technical details when you interact with our site.
• Usage Data: Information about how you navigate our site, which products you view, and your purchasing patterns.
• Cookies Data: Small data files stored on your device to enhance your browsing experience (see Section 6 for details).

2. How We Use Your Information

Your data fuels our mission to deliver exceptional adventure footwear:

• Process and fulfill your orders for hiking, running, trail, and walking footwear
• Provide customer support and respond to your inquiries
• Improve our website functionality and product offerings
• Send you relevant product updates and promotions (only with your consent)
• Prevent fraud and enhance payment security
• Comply with legal obligations and enforce our policies

3. Data Sharing and Disclosure

We treat your information with the same care we put into crafting our shoes:

• Service Providers: We share necessary information with trusted partners who assist with payment processing (Visa, MasterCard, JCB, PayPal), shipping, and marketing services.
• Legal Requirements: We may disclose information when required by law or to protect our rights and safety.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as part of the business assets.
• Never for Sale: We will never sell your personal information to third parties.

4. International Data Transfers

As a global provider of adventure footwear (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We implement appropriate safeguards to ensure your data remains protected.

5. Data Storage and Security

We secure your data with the same dedication we apply to our footwear:

• All payment transactions are encrypted using SSL technology and PCI DSS compliant standards
• We implement industry-standard security measures to prevent unauthorized access
• We retain personal data only as long as necessary for the purposes outlined in this policy
• Despite our safeguards, no internet transmission is 100% secure – we encourage you to protect your account credentials

6. Cookies and Tracking Technologies

Our website uses these digital trail markers to enhance your experience:

• Essential Cookies: Necessary for basic functions like secure checkout
• Performance Cookies: Help us understand how visitors use our site
• Functionality Cookies: Remember your preferences (like currency selection)
• Advertising Cookies: Show you relevant product recommendations

You can manage cookie preferences through your browser settings, though this may affect site functionality.

7. Your Rights and Choices

You’re in control of your adventure – and your data:

• Access & Correction: Request to review or update your personal information
• Deletion: Ask us to delete your data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications at any time
• Restrict Processing: Limit how we use your data in certain circumstances
• Data Portability: Request a copy of your data in a machine-readable format

To exercise these rights, contact us at [email protected].

8. Children’s Privacy

Our footwear is designed for adventurers of all ages, but our website is not intended for children under 13. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this policy as our business evolves. Significant changes will be communicated through our website or email. Your continued use of our services constitutes acceptance of the updated policy.